Running Lean Workshop

In this hands-on workshop, you'll learn how to
systematically apply Lean Startup principles and
turn your idea into a repeatable and scalable business.

Berlin September 26, 2013

Space is limited. Reserve your spot now.

Workshop Overview

Most products fail. Not because we fail to build what we set out to build, but because we waste time, money, and effort building the wrong product.

In this 1-day hands-on workshop, you'll learn a systematic methodology, developed through rigorous testing of Lean Startup, Customer Development, and Bootstrapping techniques on hundreds of products, that will show you exactly how to build what people want.

Led by Ash Maurya

Hi - I am the founder of Spark59, author of
Running Lean, and creator of Lean Canvas.

I have spent the last four years teaching and refining this methodology through numerous workshops and bootcamps around the world in Austin, Barcelona, Boston, London, Dublin, Amsterdam, Mexico City, Santiago, Toronto, Tokyo, Halifax, Prague, Montreal, Vancouver, Rio de Janiero, and Sao Paulo.

I have worked with companies ranging from 1 person startups to large enterprises such as Intel, Dell, NPR, Amazon, and taught at a number of universities including Stanford, MIT, Harvard, Berkeley, and UT Austin.

Who Should Attend

This workshop is designed for Entrepreneurs, Intrapreneurs, and other Visionaries charged with bringing bold new ideas to life.

Workshop Details

The workshop is run over a full day of lectures, interactive Q&A, and hands-on practice on your own product.


The first half of the workshop is themed around Business Model Creation or Documenting Your Plan A. The second half is themed around Business Model Validation or Systematically Testing Your Plan A.

9:00 - 10:00
Running Lean Overview

  • Understand why building new products is hard
  • Overview of the 3 meta-principles for Running Lean

10:00 - 10:30
Short Case-study

  • Real-world example to illustrate core principles
  • How to apply core principles to any kind of product

[Coffee Break]

11:00 - 12:30
Document Your Plan A

  • Learn how to capture your business model on a single page
  • Understand the top 3 universal risks all products face

[Catered Lunch]

13:30 - 15:00
Model Your Business Model as a System

  • Introduction to constraints thinking.
  • Learn how to prioritize and break constraints in your model.

[Coffee Break]

15:30 - 17:00
Run Experiments Like a Scientist

  • Learn how to craft effective experiments that maximize for speed, learning, and focus.
  • Track and communicate your progress using the Lean Stack innovation accounting tool.

Workshop Bonus Items

Workshop attendees additionally get $992 worth of bonus items:

  • A copy of my book Running Lean ($25)
  • A copy of my next book: The Customer Factory ($30).
  • 3 months access to LeanStack innovation accounting tool ($87).
  • 3 months access to USERcycle actionable metrics tool ($600).
  • 30 min follow-up call with Ash Maurya ($250).

How to Attend

This workshop is hosted at:

leanovate GmbH
Blücherstr. 22
10961 Berlin

Practice Trumps Theory
Your instructor, Ash Maurya, is praised for offering some of the best and most practicable advice out there for entrepreneurs. At this event, you won't just hear theory and a bunch of case-studies but instead roll up your sleeves and actually move your idea forward. If the event fails to deliver on this promise, we'll gladly refund your entire ticket price.

Early Bird Registration is Now Open - Save 40% Instantly

1 Day Workshop Early Bird Pricing for Corporates: 497 €
1 Day Workshop Early Bird Pricing for Startups: 297 €
* A startup is defined as a company with 10 or fewer employees.

Space is limited.
Early bird pricing ends at 11:59pm September 19.
Prices will increase to 697 € for corporates and 427 € for startups after that.

Startup Contest
The first startup to get 100 retweets of #runninglean and the workshop link: will win a free ticket to the workshop.
Email to claim your prize.

Save yourself months of wasted effort and the frustration of building something nobody wants.

Reserve your spot now